Thứ Năm, Tháng Hai 13, 2025
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HomeFinanceHow will RedNote replace TikTok?

How will RedNote replace TikTok?

RedNote, also known as Xiaohongshu, quickly rose to the top of the US app charts, along with ByteDance's Lemon8, as TikTok faced the risk of being banned in the United States.

Wave of “digital migration” to RedNote

rednote vs tiktok

TikTok is facing a deadline of January 19 to either be sold to another company, or banned in the US for national security reasons. And more than 700,000 new users joined RedNote in just two days.

Recently valued at $17 billion, RedNote operates as a platform for sharing photos, videos, and text-based content about everyday life. This RedNote rose to No. 1 on the US download chart this week.

rednote vs tiktok

The sudden increase in American users forced RedNote to quickly adjust, such as finding ways to censor English content in accordance with regulations in China and developing automatic translation tools between English and Chinese.

Unlike other Chinese applications such as TikTok and Douyin (domestic versions), RedNote only maintains a single version globally. This helps them take advantage of international development opportunities but also poses many content management challenges.

Many Americans see the use of RedNote as a way to demonstrate resistance to the US government on issues of privacy and corporate interference.

rednote

Stella Kittrell, 29, a content creator in Baltimore, said she joined RedNote to collaborate with Chinese companies and take advantage of business opportunities. Meanwhile, some other users look for alternatives to Meta (Facebook, Instagram) or X (formerly Twitter).

However, many people doubt the ability to rebuild the community in a natural way like on TikTok. Brian Atabansi, 29, a business analyst in San Diego, commented:
“There's no other app like TikTok. The way TikTok helps build community is really organic.”

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RedNote along with Lemon8 are emerging as TikTok alternative applications, but maintaining engagement and building a community on a large scale will not be an easy problem to solve.
If TikTok is banned, this will be an opportunity for other Chinese applications like RedNote to jump in and dominate the international market. However, content moderation issues and data security concerns will still be major barriers.

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