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Odoo: The evolution of an all-in-one business software

Odoo: what is it and what is new?

In the world of enterprise software, there are many names that rise and fall, but one has established itself as a force to be reckoned with: Odoo. Since its launch, Odoo has established itself as a versatile solution for businesses of all sizes, and the system continues to improve with each new version. In this blog we take a look at what Odoo is and the exciting new features that Odoo 17 brings.

What is Odoo?

Odoo is a comprehensive suite of business applications that helps companies manage their various activities efficiently. With modules ranging from accounting to sales to marketing, Odoo offers an all-in-one solution that allows companies to streamline and optimize their processes. Whether it's a small startup or a large enterprise, Odoo can be customized to suit the specific needs and growth of each business.

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Innovations and growth of Odoo in Germany: A detailed look from versions 14 to 17

Odoo has established itself as a leading ERP solution, offering a wide range of business applications, from CRM and e-commerce to accounting and manufacturing. In recent years, especially from versions 14 to 17, Odoo has introduced numerous updates and improvements that have further optimized the platform and adapted it to the specific needs of the German market. Here we take a closer look at some of these innovations and shed light on how Odoo is growing and developing in Germany.

Odoo 14: Focus on speed and efficiency

With the release of Odoo 14 in October 2020, numerous improvements were made, particularly in terms of speed and usability. For example, the inventory management module has been optimized, resulting in a 3-fold increase in the speed of processing transactions. For German users, the improved adaptation to local tax laws was particularly important, such as the integration of DATEV exports, which was a great relief for accountants.

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Odoo 15: Expansion of integration and automation

Odoo 15, introduced in October 2021, brought expanded automation functions that particularly benefited medium-sized companies. An example of this is the automation of recurring invoices and subscriptions, a key feature for companies in the service sector. The introduction of an improved point of sale system supported retailers in Germany by seamlessly integrating online and offline sales channels.

Odoo 16: Intelligent functions and data analysis

The Odoo 16 version, released in October 2022, introduced features that used artificial intelligence to improve user experience and optimize business processes. A key element was the introduction of an AI-based chatbot that automates and personalizes customer interactions. Additionally, reporting functionality was enhanced with advanced analytical tools that enabled companies to gain more granular insights into their business data, a critical advantage in the data-driven business world.

Odoo 17: Sustainability and Compliance

The latest version, Odoo 17, released in October 2023, focused on sustainability and compliance. New, for example, was the module for sustainability management, which helps companies monitor and manage their carbon footprint. Particularly relevant for the German market were the expanded GDPR compliance tools, which ensure that companies can align their data processing practices with strict European regulations.

With the release of Odoo 17, businesses can access exciting new features and improvements that will further improve their workflows. Here are some of the standout innovations:

  1. Improved usability: Odoo 17 places an even greater focus on an intuitive interface, making it easier for users to navigate the software and quickly access the features they need. The improved navigation and the revised design make using Odoo even more pleasant.
  2. Performance improvements: Thanks to optimizations in the backend, Odoo 17 runs faster and smoother than ever before. This means that companies can make their workflows even more efficient as they can spend less time waiting and more time being productive.
  3. Advanced modules: Odoo 17 brings a variety of new modules that help companies further improve their business processes. From advanced CRM capabilities to new project management and inventory management tools, there's something new to discover for every department in a company.
  4. Integration of AI technologies: One of the most exciting innovations in Odoo 17 is the integration of artificial intelligence into various modules. By using AI, companies can implement automated processes, analyze data and make informed decisions to drive their business forward.
  5. Improved analysis tools: Odoo 17 offers advanced analytics tools to help companies gain insights into their business data. From custom reports to real-time dashboards, companies can better understand the performance of their activities and make informed decisions.
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Statistical overview of Odoo’s growth in Germany

In Germany, Odoo has shown an impressive growth curve. According to a current market analysis, the number of Odoo installations in Germany has almost doubled since 2020. By the end of 2023, more than 10,000 active installations had been registered, making Germany one of the largest markets for Odoo in Europe.

Additionally, the number of certified Odoo partners in Germany has increased, with a growth of 20% in 2022, improving availability and support for Odoo users. Events like the annual Odoo Experience and local meetups have also helped foster a strong community of developers, business partners and end users.

Overall, Odoo is another milestone in the evolution of this powerful business software. With improved features, a more user-friendly interface and new ways to optimize business processes, Odoo 17 gives companies the tools they need to succeed and compete in an ever-changing market.

With constant innovations and the introduction of tailor-made functions for the German market, Odoo is more than just an ERP system

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